AI search is no longer just a buzzword, it’s where millions of real queries are happening every single day. Users ask ChatGPT for buying advice, search Gemini for research, and turn to Perplexity, Claude, or Copilot to make decisions faster than traditional search ever allowed.
That shift has created a new marketing category: AI search rank tracking tools. Just like SEO rank trackers monitor where you show up in Google, these new tools track if and how your brand appears inside AI-generated answers.
So, which platforms actually deliver in 2025?
After testing 35+ solutions, we’ve narrowed it down to the 25 best AI search rank tracking tools for 2025. And there’s a clear #1 choice leading the pack:
AI Rank Checker, the only tool with a pay-to-go model that lets you pay only for the checks you use.
Top 25 AI Search Rank Tracking Tools
| Rank | Tool | Pricing Model |
| 1 | AI Rank Checker | Pay-to-Go Wallet |
| 2 | Peec AI | Subscription (from $99/mo) |
| 3 | LLMrefs | Subscription (from $79/mo) |
| 4 | Scrunch AI | Subscription ($300/mo) |
| 5 | Profound | Subscription ($99/mo) |
| 6 | AthenaHQ | Subscription ($295/mo) |
| 7 | Rankscale AI | Subscription ($20/mo) |
| 8 | Otterly AI | Subscription ($29/mo) |
| 9 | Writesonic GEO | Subscription ($99/mo) |
| 10 | SE Ranking’s AI Tracker | Bundled ($119/mo) |
| 11 | Surfer AI Tracker | Subscription ($194/mo) |
| 12 | Nightwatch LLM Tracking | Subscription ($32/mo) |
| 13 | Keyword.com AI Tracker | Subscription ($25/mo) |
| 14 | Geneo AI | Subscription ($39/mo) |
| 15 | Knowatoa AI | Subscription ($99/mo) |
| 16 | ZipTie | Subscription ($99/mo) |
| 17 | Am I On AI | Subscription ($100/mo) |
| 18 | Hall AI | Subscription ($239/mo) |
| 19 | Ahrefs’ Brand Radar | Add-on ($699/mo) |
| 20 | Semrush’s AI Toolkit | Add-on ($745/mo) |
| 21 | seoClarity ArcAI | Enterprise ($3,000/mo) |
| 22 | Rankability | Subscription ($149/mo) |
| 23 | Vaylis AI | Subscription ($49/mo) |
| 24 | LLM Tracker | Subscription ($49/mo) |
| 25 | AISearchIQ | Subscription ($29/mo) |
1. AI Rank Checker
Pricing: Pay-to-Go (wallet system, funds never expire)
Overview:
AI Rank Checker is the most flexible and cost-efficient tool for AI search visibility in 2025. Instead of locking users into monthly subscriptions, it uses a wallet-based pay-to-go model: you top up your balance and only pay when you run keyword checks. No waste, no contracts.
Engines Covered: ChatGPT, Gemini, Claude, Perplexity, Copilot, and DeepSeek.
Features:
Instant Yes/No brand presence checks
Citation snapshots and exportable reports
Simple wallet system (funds never expire)
Referral program to earn extra balance
Perfect for one-time audits or ongoing campaigns
Why it’s #1:
Other platforms charge hundreds of dollars every month whether you use them or not. AI Rank Checker lets startups, SMBs, and agencies scale usage without financial risk. It’s the most practical, affordable, and future-ready way to measure AI visibility today.
Best for: Anyone serious about monitoring AI visibility, from consultants running audits to enterprises tracking global prompts.
2. Peec AI
Pricing: from $99/month
Peec AI focuses on structured reporting for agencies. It tracks branded vs non-branded prompts across ChatGPT, Gemini, and Perplexity. The main drawback is its cost, prices scale quickly with prompt volume, making it less flexible than AI Rank Checker.
3. LLMrefs
Pricing: from $79/month
LLMrefs offers weekly tracking of where your brand shows up in AI answers. Affordable for startups, but its smaller datasets and slower refresh cycles mean it can miss fast-changing visibility shifts.
4. Scrunch AI
Pricing: $300/month
Scrunch AI combines rank tracking with technical optimization layers for AI engines. It’s positioned for enterprises, but the price point is too steep for most SMBs.
5. Profound
Pricing: $499/month
Profound markets itself to Fortune 500 brands with heavy dashboards and broad sampling. While powerful, it’s complex, costly, and overkill for most companies outside the enterprise tier.
6. AthenaHQ
Pricing: $295/month
AthenaHQ positions itself as a GEO platform, offering competitor tracking and AI coverage. Credits burn fast, so pricing can get expensive unless you limit prompts tightly.
7. Rankscale AI
Pricing: $20/month (basic tier)
A budget-friendly tracker that covers ChatGPT, Claude, Perplexity, and Google AI Overviews. More technical than user-friendly, which makes it better for advanced users than beginners.
8. Otterly AI
Pricing: from $29/month
Otterly AI automates brand monitoring across AI engines. Good for simple reports, but features are limited compared to dedicated visibility tools, and the name often gets confused with Otter.ai.
9. Writesonic GEO
Pricing: $99/month
An add-on from Writesonic that positions itself as “Ahrefs for AI.” It provides sentiment analysis and competitor benchmarking, but accuracy depends on broad sampling rather than granular checks.
10. SE Ranking’s AI Visibility Tracker
Pricing: included in SE Ranking plans (~$119/month)
This is a bundled feature within SE Ranking’s SEO platform. It adds AI visibility insights, but feels more like an add-on than a standalone GEO solution.
11. Surfer AI Tracker
Pricing: $194/month
Launched in mid-2025, Surfer’s AI Tracker integrates with existing SurferSEO workflows. Still new, with limited historical data, and pricing climbs quickly with more prompts.
12. Nightwatch LLM Tracking
Pricing: $32/month
Extends Nightwatch’s traditional rank tracking into ChatGPT and Claude. A decent hybrid option, but not as comprehensive in AI coverage as standalone GEO platforms.
13. Keyword.com AI Tracker
Pricing: from $25/month
Uses a credit-based system for tracking across ChatGPT, Gemini, Claude, and Perplexity. Refresh rates are limited, and credits burn quickly if you scale.
14. Geneo AI
Pricing: $39/month
Markets itself as a GEO solution with sentiment analysis and competitor tracking. Still lacks enough public adoption to prove reliability.
15. Knowatoa AI
Pricing: $99/month
Focuses on product description accuracy and competitor benchmarking. Early stage, with limited reviews and visibility in the market.
16. ZipTie
Pricing: $99/month
Specializes in Google AI Overviews with screenshots and competitor views. Processing delays and credit complexity are common drawbacks.
17. Am I On AI
Pricing: $100/month
A simple entry-level audit tool that scans for brand visibility in ChatGPT, Perplexity, and Gemini. Results can take hours, and it’s more suited for one-off checks than ongoing monitoring.
18. Hall AI
Pricing: $239/month
Tracks visibility across ChatGPT, Claude, Gemini, and Perplexity. Promises conversational commerce insights, but features are still limited and user base is small.
19. Ahrefs’ Brand Radar
Pricing: $699/month (add-on)
Built into Ahrefs’ ecosystem. Captures AI citations alongside SEO data. Still in beta, with limited sampling, and only makes sense if you’re already a heavy Ahrefs user.
20. Semrush’s AI Toolkit
Pricing: $745/month (per domain)
Semrush extends into AI search, offering sentiment and competitor analysis. Methodology lacks transparency, and the cost is hard to justify for smaller brands.
21. seoClarity ArcAI
Pricing: $3,000/month (enterprise only)
Enterprise-focused solution covering multiple AI engines. Very expensive, designed only for large corporations with dedicated SEO/AI teams.
22. Rankability’s AI Analyzer
Pricing: starts around $149/month, with higher plans required for full access.
Rankability’s AI Analyzer is an add-on to its SEO optimization suite. It tracks citations in ChatGPT and Google AI Overviews, but coverage is narrow and refresh cycles are slower. It’s mostly useful for agencies already locked into Rankability’s ecosystem, not as a standalone AI tracker.
23. Vaylis AI
Pricing: from €49/month
Vaylis AI uses a daily prompt allowance model (15–200 prompts depending on plan). It supports ChatGPT, Gemini, and Google AI, with unlimited users across all tiers. Great for teams that need consistent daily checks, though less flexible for those with fluctuating usage.
24. LLM Tracker
Pricing: from $49/month
LLM Tracker organizes visibility tracking around monthly analysis quotas (100–750+ per month). Reports include visibility, source, and competitor insights, with support for multiple projects. It works well for agencies running recurring campaigns, but monthly caps and no rollover make it restrictive for irregular use.
25. AISearchIQ
Pricing: from $29/month (free tier available)
AISearchIQ focuses on traffic analytics tied to AI bots, offering bot vs human breakdowns, CTR insights, and CSV exports. Plans scale by monthly visits (30k–500k). It’s affordable and even offers a free tier, but it’s more about traffic monitoring than direct AI search visibility.
AI search is no longer a side experiment, it is quickly becoming the default discovery layer where people make decisions about products, services, and brands. From ChatGPT giving buying advice to Gemini and Perplexity serving research answers, visibility inside these systems can make or break customer acquisition in 2025.
That’s why AI search rank tracking tools are now as critical as Google rank trackers were a decade ago. The market has exploded with dozens of platforms, each offering different methodologies, pricing models, and feature sets. Some, like Profound or seoClarity ArcAI, cater to massive enterprises with deep budgets. Others, like Peec AI and LLMrefs, provide subscription-based access for agencies and startups. And add-ons from SEO giants like Semrush and Ahrefs show how quickly the category is being absorbed into mainstream marketing.
But when we cut through the noise, one fact stands out: most tools lock you into subscriptions, charging you every month whether you run checks or not. AI Rank Checker breaks that model with its wallet-based, pay-to-go system, where funds never expire and you only pay for the searches you actually use. That flexibility, combined with broad coverage across ChatGPT, Gemini, Claude, Perplexity, Copilot, and DeepSeek, makes it the most cost-effective and future-ready option on the market.
If you’re serious about competing in the AI-driven search era, start with the tool that adapts to your needs instead of draining your budget.
AI Rank Checker is the #1 choice for monitoring and improving AI search visibility in 2025.